Case Study:
WDW Bingo

Ahead of national Fish & Chip Day and in line with the rising costs of living, we wanted to create a “Fish and Chip Index” which essentially ranked the cost of Fish & Chips at areas right across the UK. In turn, this would have both a national and regional appeal in the towns/cities where the costs were high/low, allowing for the campaign to have a good reach and also resonate with a high human interest angle (the rising costs of a traditional favourite fish and chips!)

In order to carry out this data analysis, we look at data from Just Eat to rank the cost of an average portion of chips in various cities across the UK and then standardised this data. For this particular piece we focused on “cod” as our fish of choice and a standard sized portion of chips which was available at the vast majority of fish and chip shops. The results were a little alarming (!) with the average price of a fish and chips coming in at around £11.71

We then broke this data out into regional datasets with hooks and angles for each area allowing us to outreach effectively with a human interest hook in each region.